In Fall 2024, Apple launched the new iPhone 16 and iPhone 16 Pro. As an Art Director & Senior Designer on the Interactive iPhone team, I helped play a key role in the launch of the new iPhone models across multiple customer touch points including apple.com, worldwide Channel partners and the Apple Store App. I worked as part of the design team on the Product Overview pages for apple.com and led the art direction and design of the overview pages for the Apple Store App, VisionPro Apple Store App and the world-wide third party channel partners. Throughout this launch our team worked to improve the Product Overview page structure and framework for not only iPhone but all other products on apple.com.