The Housing Partnership Equity Trust (HPET) was launched as a social-purpose real estate investment trust (REIT) and provides a ready source of long-term, low-cost capital, enabling the 12 mission-driven nonprofits it partners with to quickly and efficiently acquire apartment buildings that provide quality homes for families, seniors and others with modest incomes. We worked with HPET on their marketing, PR and design needs but most notably we worked on their rebrand project, new website build and Annual Report designs. The rebrand project stemmed from a need to update their visual branding to better match the company’s progressive and modern values. Following the rebrand, we began a complete website redesign where the goal was to make it easier for potential investors to find out who HPET is, what they do and how to invest. The resulting site is modern, responsive and incredibly thorough. The other large project we worked on each year for HPET was the design of their Annual Reports. These reports have shifted recently from print to digital, so we adapted the format and design of the documents to maintain the interactive feel digitally.