Keds created the first ever women’s sneaker in 1916, called The Champion. Since then, their female-led team has been designing sneakers made by women for women. As a Web Designer on the E-Commerce team, I was responsible for designing all digital assets for Keds.com, marketing emails, and social ads. For collaborations and promotions, I designed landing pages and homepage assets, working in close collaboration with the development team. In the summer of 2019, Keds launched an updated brand identity with new type treatments, photography style and overall tone of their brand messaging. I worked as part of the greater design team to help implement this updated brand identity throughout the website and alternate marketing materials.