Oterra Designs creates expressive chalk bags and buckets for rock climbers of all skill levels. Their products are handcrafted in Biddeford, ME and are rooted in their namesake — Oterra — being “of the earth”. We designed a new e-commerce website for Oterra with the goal of elevating their brand identity and customer shopping experience. The work began with directing a lifestyle photoshoot that highlights some new products. We then designed a new e-commerce site that helps expand Oterra’s product line, incorporates new imagery and brand elements and better communicates the meaning and goal behind Oterra as a brand. One of the most notable features was improving their Custom Color product pages that allows customers to easily customize their chalk bags and buckets.