Ravenstone designs and produces custom, handcrafted jewelry and operate a store in Lynn, MA where they sell a wide variety of jewelry, natural wonders, home decor, and more. Prior to developing an e-commerce website, we worked to create a complete brand identity including refining their logo into a versatile logo system, establishing a brand color palette, typography set and pattern. Following the brand expansion, we migrated Ravenstone from Etsy to a newly designed custom e-commerce site that beautifully integrates their updated visual branding with new lifestyle imagery, while offering a fluid customer experience. Ravenstone’s product offerings increased significantly with the opening of their brick and mortar store and the new website, resulting in the need for careful product organization, a focus on filtering and strategic design choices that seamlessly guide the customer through the multiple categories of products.